Public relations companies have existed for many years and these businesses have been able to do some great work for a huge number of individuals in managing the public’s opinion of them. A PR firm offers a great deal of services from crisis management to damage limitation, reputation growth and repair, brand growth and personal improvement. What kind of people hire these services however? We spoke to the team at a local public relations firm to find out what kind of clients they have or have had in the past, to get a better idea.
The most common client which a public relations firm will have on their books are businesses and it is easy to see why. We live in the digital age and that means that an online reputation can be built up or destroyed in no time at all. These businesses rely heavily on PR firms to ensure that their reputation is not tarnished. Beyond this a business will also solicit the support of a public relations company to help them to turn their business into a brand, something which these PR companies specialize in.
Politicians must always stay on message, they must also have a positive reputation in the court of public opinion and they must also avoid anything which can damage their career goals. This is exactly why the second most popular clients which a PR firm will have are likely to be politicians. Many politicians rely on their PR firm to advise them of what they should and shouldn’t say as well as helping them to clean up any mess should they make a mistake. We live in a world where it has never been easier to catch someone doing something that they shouldn’t and rather than this destroying someone’s career, a public relations firm can help to mop up after the mistakes of a politician.
Celebrities in the modern day can be here today and gone tomorrow such is the nature of the industry and they will very often hire PR firms to ensure that the public is given the right amount of information about them. Celebs will often work with PR firms on their image and discuss what it is that they want to present about themselves. This is not always the case of course but the large majority of celebs do have a PR team in place to ensure that the pubic is presented a certain image, one which they hope will keep them at the top of their industry. Many celebs think that they don’t need a PR firm and they are usually the ones who fall victim to what is a brutal industry. This is why many celebs will always have a PR expert on hand to help them manage their public image.
PR firms work across the board of course but in the main these are their 3 most common types of clients.